Data analytics involves examining raw data to identify trends, draw conclusions, and extract meaningful information. It encompasses various techniques and tools to process and transform data into valuable insights for decision-making. There are four major types of data analytics: Predictive, Descriptive, Prescriptive, and Diagnostic¹.

Predictive Analytics

Predictive analytics uses data to determine the probable outcome of an event or the likelihood of a situation occurring. It employs statistical techniques such as modeling, machine learning, data mining, and game theory to analyze current and historical facts to make predictions about future events¹. Techniques used in predictive analytics include:

• Linear Regression

• Time Series Analysis and Forecasting

• Data Mining

Descriptive Analytics