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  1. Medium
    https://medium.com/@danielcfng/title-marketing-as...

    Marketing as a Human Science: Mastering the Art of Connections

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    Book of Daniel
    Human science

  2. Images of human Science Digital Ads

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  3. ScienceDirect
    https://www.sciencedirect.com/science/article/pii/S0148296323007622

    Chatbot ads with a human touch: A test of anthropomorphism ...

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    Narrativity
    Chatterbot
  4. Adwerx
    https://www.adwerx.com/blog/ad-scienc…

    Ad Science: Ads With Faces Eleven Times More Likely …

    Studies show that 91.7% of ads featuring a person’s face attracted more attention than non-face ads, with the effect being greater in scenarios where exposure time is short (like an ad on the internet or social media).

  5. MarTech
    https://martech.org/human-computer-int…

    Human-computer interaction and digital advertising

    May 21, 2018 · As the means of delivering content change, it is vital to align the use of new vehicles to consumer needs. HCI can improve content delivery from two perspectives: accessibility and interactivity. There are now myriad means …

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    Digital Interactions Between Humans
    Human Interaction Marketing
  6. ScienceDirect
    https://www.sciencedirect.com/science/article/pii/S0969698923003326

    When digital celebrity talks to you: How human-like virtual …

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    Social presence theory
    Marketing
  7. SAGE Journals
    https://journals.sagepub.com/doi/full/10.117…

    Artificial Intelligence in Advertising: Advancements, …

    Nov 30, 2023 · The four key pillars of AI advertising based on Computational Advertising (Targeting, Personalization, Content Creation, and Ad Optimization) have attracted widespread attention from the academic community and have …

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    Mathematical optimization
    Targeting
  8. People also ask
    Do non-human robots make a difference in advertising?
    In other words, as long as consumers perceive the human-like virtual influencers' endorsed content as helpful and trustworthy, the subjective presence of non-human robots becomes effective, thereby generating memorable experiences with advertising.

    When digital celebrity talks to you: How human-like virtual influencers s…

    sciencedirect.com
    Are non-human endorsers a viable alternative to traditional celebrities in digital marketing?
    Retailers are employing non-human endorsers as alternatives to traditional celebrities in digital marketing. We seek to identify the aspects of human-like virtual influencer endorsements that create a positive consumer experience.

    When digital celebrity talks to you: How human-like virtual influencers s…

    sciencedirect.com
    Do human-like chatbots enhance advertising effectiveness?
    In our study, we hypothesize that both anthropomorphic design (i.e., cue effects) and interactivity affordance (i.e., action effects) pertaining to human-likeness of the chatbots can enhance advertising effectiveness.

    Chatbot ads with a human touch: A test of anthropomorphism

    sciencedirect.com
    What are the key elements of AI advertising based on computational advertising?
    Using the VOSviewer software, this study conducts an in-depth analysis of the literature, revealing the intrinsic connections of these four key elements in AI advertising based on computational advertising: Targeting and Personalization are closely linked, jointly determining who gets shown which advertisements.

    Artificial Intelligence in Advertising: Advancements, Challenges, and

    journals.sagepub.com
    How has Science Marketing changed over the years?
    Science marketing has followed suit, evolving as organizations and individuals embrace digital marketing more than ever. Pre-pandemic, conferences, trade shows, and face-to-face meetings were well-used avenues to reach and engage with interested scientific audiences.

    Marketing in the sciences post-pandemic: The shift to digital

    partnerships.nature.com
    Can human-chatbot interaction be used in strategic communications?
    This approach considers both message source and content, shedding light on future research pertaining to human-chatbot interaction in the context of strategic communications. The study also holds practical implications for designing chatbots that can foster better consumer experiences and deliver more effective advertising messages.

    Chatbot ads with a human touch: A test of anthropomorphism

    sciencedirect.com
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  9. vt.edu
    https://news.vt.edu/articles/2019/01/ads…

    First study to find digital ads work on millennials

    Katherine Haenschen, assistant professor in the Department of Communication in the College of Liberal Arts and Human Sciences at Virginia Tech said “this is first time we found that digital ads do something and what they do is they …

  10. Science | AAAS
    https://www.science.org/doi/10.1126/science.ads7922

    Virtual You: How Building Your Digital Twin Will ... - Science

  11. stockholmuniversitypress.se
    https://www.stockholmuniversitypress.se…

    Digital Human Sciences - Stockholm University Press

    Jun 8, 2021 · The studies in this book introduce the new research field “digital human sciences,” which include the humanities, the social sciences, and law. From their different disciplinary outlooks, the authors share the aim of …

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    Sonya Petersson
    Publish Year:2021
    Stockholm University
  12. Nature Research Partnerships
    https://partnerships.nature.com/blog/mar…

    Marketing in the sciences post-pandemic: The shift to …

    Springer Nature has a proven track record of helping science organizations achieve success via its digital marketing services and products. Its digital advertising capabilities reach over...

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    Science
    Shift