The Verizon original logo consists of a red z symbol with an outward aspect of an electric spark. The current version of the Verizon logo, however, only features a red check as an homage to the latin origin of the company's name "veritas" meaning trustworthiness.

Verizon's first logo was a red letter "z" that looked like an electric spark from the outside. However, the current Verizon emblem is simplified to a single red checkmark in honor of the "veritas" in the company's Latin name, which means "trustworthiness."

The San Francisco-based design agency Landor Associates developed a wordmark consisting of the name of the company topped off with an oversized red checkmark with gradient. The italicized lowercased font featured a zooming “z” with gradient. The checkmark and the letter “z” were red, while all the other letters where black.