AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Why Personalized Ads Go Wrong And How To Do Them Right
WEBJan 23, 2024 · As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary discounts, convenience or useful advice. “Companies have to earn the right to personalize ads,” said Eli Stein, a partner at McKinsey & Company.
Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 …
WEBFeb 14, 2024 · IAC-owned Dotdash Meredith saw healthy margins, an increase in traffic and better ad pricing in Q4, which led to a 9% YOY increase in digital ad revenue to $284 million. “It’s a heck of a lot easier” to write shareholder letters and lead earnings calls, IAC CEO Joey Levin told investors during the company’s earnings call on Wednesday ...
AdExplainer: The Difference Between AVOD and FAST
WEBMay 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a …
Measurement - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Login - AdExchanger
WEBJoin Now. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
What Is A Data Broker? - AdExchanger
WEBMar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
AdExchanger’s Regularly Updated Guide To UID 2.0
WEBMay 25, 2021 · Operators will be tasked with generating the UIDs themselves and hosting them on servers. Prebid was the first to volunteer.. In late July, IPG-owned Acxiom and Kinesso signed on to serve as the first two so-called “closed operators” for UID 2.0. Theoretically, this will enable them to keep first-party data in-house in a privacy-safe manner while still using UID2 identifiers to find ...
The Trade Desk Hits A Billion-Dollar Run Rate And Explains Why It ...
WEBFeb 16, 2022 · The Trade Desk earned $1.2 billion in 2021, a 43% jump from 2020 and the first time the company cleared one billion dollars in revenue in a calendar year. That $1.2 billion was earned on $6.2 billion in total platform spend – placing The Trade Desk’s take rate a tad shy of 20%. The Trade […]