In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend a high school called Monster High. The school is … See more

Dolls
Fashion dolls were the first franchise product to be released, with the media and other merchandise following soon after. The first line, which included the original six characters, was released in 2010. Mattel was … See more

Two songs titled "Fright Song" (2010), by Windy Wagner, and "We Are Monster High" (2013), by Madison Beer, were released digitally along with live-action music videos on YouTube. Numerous soundtracks have also been released. See more

Monster High was a massive financial success for Mattel, becoming a billion-dollar brand in just three years and surpassing … See more

Mattel began conceptualizing the Monster High franchise in 2007; the company filed for a trademark of the name "Monster High" in October of that year. Garrett Sander—then a packaging designer at Mattel—and his twin brother Darren went shopping with … See more

Launched in the digital media era, Monster High began adaptation into a web series which had its debut on YouTube on 5 May 2010, followed by a 23-minute TV special, New Ghoul @ School on October 30 that same year which premiered on Nickelodeon in the … See more

With the popularity of Monster High, companion doll lines were launched. Ever After High (abbreviated EAH) launched in July 2013 and … See more