The 'scrunchie girl aesthetic' is one of the year's biggest microtrends. Here, a writer takes an in-depth look into why the ...

The scrunchie was invented back in the ‘60s, but wasn’t patented until 1987 by singer Rommy Hunt Revson. Wanting something softer and more gentle for her hair, she created a prototype inspired by her ...

As the festive season unfolds, it’s time to give your look a fresh twist, and hair accessories are here to lead the charge!

In the '80s and '90s, scrunchies became the It-girl hair accessory because they offered a simple solution to pulling back ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Damson Madder might be taking over London street style, but the brand has another string to its bow: homeware. The first ...

From Kylie Jenner on Instagram with a side-parted bob to Natalie Portman rocking the look at Paris Fashion Week, the side ...

Varnam Gallery is here to help you complete your Deepavali look with not just outfits, but accessories too. Their unique ...

From the simple hooks and loops of yarn, beautiful and intricate designs come to life. Crocheting can be both a rewarding ...

Who can resist a jaunty half-pony, especially one secured with a scrunchie, bangs, and a riot of romantic flyaways? Certainly not Monica. Though at first glance the style borders on quirky ...