The 'scrunchie girl aesthetic' is one of the year's biggest microtrends. Here, a writer takes an in-depth look into why the ...

The scrunchie was invented back in the ‘60s, but wasn’t patented until 1987 by singer Rommy Hunt Revson. Wanting something softer and more gentle for her hair, she created a prototype inspired by her ...

As the festive season unfolds, it’s time to give your look a fresh twist, and hair accessories are here to lead the charge!

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Damson Madder might be taking over London street style, but the brand has another string to its bow: homeware. The first ...

Varnam Gallery is here to help you complete your Deepavali look with not just outfits, but accessories too. Their unique ...

From the simple hooks and loops of yarn, beautiful and intricate designs come to life. Crocheting can be both a rewarding ...

Pantone’s choice for color of the year is here for 2024! Drumroll please…. and it is “Peach Fuzz”! Think of a softer ...

The good news is that hair accessories are leading the charge on the AW24 runways and many of your favourite celebs have ...

Each category of bedding requires its own specific set of testing criteria, but they all boil down to the trifecta of feel, ...

The races are on, and so is the fashion game! Without a doubt, 2024 has proved to be the year of trends, especially in terms of fashion. Taking heavy influence from the 70s all the way through to the ...