WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist. The company said the beverage, intended as the ...

In 2010, executives at popular automaker Chevrolet circulated an internal memo to employees cautioning them against using a common nickname: Chevy. Though the car had been widely known by that ...

On Holdings, a Swiss running shoe maker, has seen its shares nearly double this year as it captures market share from struggling Nike. Despite On's premium valuation after a sharp YTD rally, I ...

Celtics G Jaylen Brown has launched his debut performance brand -- 741 -- after Brown’s team said that he “turned down" over $50M "in endorsement deals from other major sneaker companies to pursue ...

Mozilla has overhauled its branding to pay homage to its Netscape roots and better distinguish the wider organization from its Firefox web browser. The most notable change is to the company’s ...

For months now we have seen NBA Finals MVP Jaylen Brown wearing a mystery sneaker during offseason training, at Rucker Park in NYC, and now at Boston Celtics media day. Finally, we have an answer ...

Kay Jewelers, the jewelry retailer owned by Signet Jewelers, is revamping its brand to engage a younger generation of shoppers, according to a press release. The overhaul includes a new ad campaign ...

There is no evidence that Taylor Swift has lost $125 million in brand partnerships following her endorsement of Democratic candidate Kamala Harris ahead of the 2024 presidential election, contrary ...

BYD has bought out Mercedes-Benz’s stake in its luxury brand Denza, with the Chinese car maker now having full control over its subsidiary. Automotive News Europe reports BYD or Mercedes-Benz ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected places. Whether or not they work, there is no shortage of merchandising ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was ...

Mercedes-Benz has withdrawn from its Denza joint venture with BYD in China after selling off its remaining 10% equity. This comes a few years after BYD increased its stake in the JV to 90% in 2022 ...