"When did we all stop wearing eye shadow?" The Digital Fairy (a UK-based creative studio with a knack for trend forecasting) ...

Sure, there's plenty of lore around face shape and eye color—but the only real rule is that makeup is individual (and ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Perfectly pairing smokey shades with a little sparkle, Mindy Kaling's extra long lashes make the ideal finishing touch to ...

We found the best makeup products for dry skin, including top-rated foundations, primers, and concealers. We consulted ...

BYU professor and special effects artist Jennine Hollingshaus teaches students how makeup goes beyond products, transforming ...

Today’s goth culture draws inspiration from ‘70s and ‘80s Gothic rock, which itself borrowed the morbid and morose elements ...

Black Friday is around the corner! By now your marketing efforts should be in full swing as you prepare for this festive ...