Jay-Z's Roc Nation will continue selecting Super Bowl halftime performers for years to come as the company has extended its partnership with the NFL.

The NFL has made a massive announcement pertaining to its partnership with Jay-Z over the Super Bowl halftime show.  The league has extended its deal with Roc Nation, which will continue to produce the show and select performers,

Jay-Z's Roc Nation has secured an extended partnership with the NFL, continuing its role as the creative force behind the Super Bowl Show

Kendrick Lamar has since been chosen as the headliner for the 2025 Super Bowl, which will take place in New Orleans. While the choice has been met with a ton of controversy, K. Dot’s show is sure to keep the momentum going strong for Roc Nation and the NFL.

Hov's Roc Nation and the NFL have enjoyed a five-year relationship, with the music mogul's company serving as the league's live music entertainment strategist since 2019. On Tuesday (Oct. 15), Bloomberg reported that the two entities have extended the deal.

Jay-Z's Roc Nation has reportedly extended its deal with the NFL to continue producing the Super Bowl Halftime Show.

It looks like the culture will continue to headline the Super Bowl. The NFL have announced they have extended their deal with Roc Nation.

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Jay-Z and the NFL have reportedly extended their contract. NFL Commissioner Roger Goodell confirmed that Jay-Z will continue to work with the NFL, Bloomberg reports. “It’s been a mutually positive relationship,

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