However, when the company began work on the Apple II computer, Jobs allegedly advocated that a more “stylish” logo would improve the company’s sales. Image via Wikimedia Thus the rainbow ...

But Steve Jobs wanted a simpler logo. So, the now-iconic Apple icon, with a bite taken out of it, was innovated by Rob Janoff in 1977. This new logo featured a rainbow-colored apple, as a nod to Apple ...

Designed by Ronald Wayne, it was a nod to Sir Isaac Newton's discovery of gravity through an apple falling on his head. This overly complex logo only lasted a year, replaced in 1977 by the ...