In 2010, executives at popular automaker Chevrolet circulated an internal memo to employees cautioning them against using a common nickname: Chevy. Though the car had been widely known by that ...

For months now we have seen NBA Finals MVP Jaylen Brown wearing a mystery sneaker during offseason training, at Rucker Park in NYC, and now at Boston Celtics media day. Finally, we have an answer ...

Mozilla has overhauled its branding to pay homage to its Netscape roots and better distinguish the wider organization from its Firefox web browser. The most notable change is to the company’s ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was ...

There is no evidence that Taylor Swift has lost $125 million in brand partnerships following her endorsement of Democratic candidate Kamala Harris ahead of the 2024 presidential election, contrary ...

On Holdings, a Swiss running shoe maker, has seen its shares nearly double this year as it captures market share from struggling Nike. Despite On's premium valuation after a sharp YTD rally, I ...

Kay Jewelers, the jewelry retailer owned by Signet Jewelers, is revamping its brand to engage a younger generation of shoppers, according to a press release. The overhaul includes a new ad campaign ...

BYD has bought out Mercedes-Benz’s stake in its luxury brand Denza, with the Chinese car maker now having full control over its subsidiary. Automotive News Europe reports BYD or Mercedes-Benz ...

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s ...

WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist. The company said the beverage, intended as the ...

Mizuno USA's strategy for building its brand equity among America's growing army of runners is, necessarily, more of a marathon than a sprint. The company competes for attention with major players ...