A new TikTok trend is taking over social media: brands sharing videos where the marketing scripts are written by Gen-Z.

Generation Alpha includes those born from around 2010 onward. Generation Alpha, the youngest generation, born between 2010 ...

By now, you may have seen one of the 4,000-plus TikToks with the hashtag #genzmarketing, where a business or institution ...

Recent media reduces a generation to shallow stereotypes while dodging the deeper issues of modern life. When you think of ...

No, IMO, Mr. Updike would not understand Gen Z’s writing style. Nor would Roland Delicio, my New Dorp High School English ...

Since then, the trend has gained widespread popularity, leading to a surge of creative and funny Gen Z email sign-offs adopted in workplaces worldwide. Here is a collection of humorous ...

Do the Royal Armouries really have "rizz"? Gen Z slang has infiltrated marketing speak, and not necessarily in a good way.

So they’re ditching clubbing in favour of macrame nights? What’s with the ‘grannification’ of this year’s university intake, ...

Tennessean music writer Audrey Gibbs drags columnist Brad Schmitt along to watch Aussie cowboys dance around and rip off ...

It’s easier to say to someone [that] you’re good at singing or playing football than having a faith or engaging in church.” ...

"In a law office setting, effective communication across generational lines is vital for enhancing teamwork that ultimately ...