By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...

In a virtual seminar on Friday, Madison and Wall analysts shared their predictions for Tiktok's ban and Google Ads' potential ...

DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...

Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft is moving on from Promote IQ.

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus ...

Hi Readers, Welcome back to the AdExchanger Commerce Media Newsletter. In this week’s edition, we’re taking a look at TikTok ...

Pixability launched GenAI Contextual Segments (CGS) to reach specific audiences across a wider range o YouTube content.

As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: ...

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has ...

Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, ...

Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat ...