Amazon Prime Day deals are about to start, and members can shop exclusive early deals and deep discounts. Here's how.

As of October 7, Amazon Prime members can save up to 50% off Prime Video movies and TV shows. Prime Day is nearly here, but you don't have to wait around to find the best deals possible on a variety of categories.

Amazon is also adding shoppable ads to Prime Video in 2025, FT confirmed. The new ad format, which includes carousel ads, pause ads, and brand trivia ads—is being sold to advertisers as a new way to attract TV and movie viewing audiences that have become more elusive in the streaming age.

In a statement to Ars Technica, an Amazon spokesperson tried to gloss over the threat of “more” ads for Prime Video customers: “We have not changed our plans to have significantly fewer ads than linear TV and other streaming TV providers and to evaluate ad volume to ensure we deliver a great customer experience.”

Amazon Prime Video is going to start showing even more ads. Earlier this year, Amazon started showing marketing on Prime Video. They were given a one-month warning about the introducing of the new advertising, which led to frustration among users, who were asked to pay an additional £2.99 if they did not want to see it.

If you’re in the mood for a good scare, you came to the right place. While it’s easy to find big-budget or well-known films to freak you out, this list of truly terrifying options includes more than few under-the-radar diamonds in the rough — all of which are available to stream right now in the

From a comedy about theme parks to an underrated medieval fantasy, these Amazon Prime Video movies are the perfect way to spend a few hours this weekend. The Latest Tech News, Delivered to Your Inbox

Amazon explained that it had not seen a sharp decline in subscribers since advertisements were introduced to the platform earlier this year.