This beverage has the potential to become a landmark product for the company, illustrating the impact a single, game-changing ...

Yesterday, new Starbucks CEO Brian Niccol published an open letter to employees, customers, and stakeholders. He lamented the company’s current position, and outlined his plans to turn around.

Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffee shop into one where people place orders on their phones and grab a drink from the counter ...

Brian Niccol looks back to Starbucks for path forward. For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. In an open letter to ...

MENDOTA, Calif. (KFSN) -- Mendota's first Starbucks held its grand opening today with the help of its police department. The coffee shop is located on Derrick near Belmont. Officers were baristas ...

Starbucks CEO Brian Niccol is focused on fixing the company's U.S. business and will begin the early steps, laying the groundwork in his first 100 days on the job, which includes making stores ...

Starbucks CEO Brian Niccol in Seattle on Monday ... As we reported Monday, one area to watch closely is how Niccol changes the company’s mobile ordering system. The app drives about a third ...

Starbucks’ new super-commuting chief executive has said the chain is taking too long to serve coffee to customers, as he vowed to overhaul the company after a tumultuous year. Brian Niccol ...