Tyrese Haliburton signs shoe sponsorship deal with Puma
Puma announced a shoe sponsorship deal with Pacers All-Star point guard Tyrese Haliburton on Tuesday, releasing an ...
Beyond the Finish Line: Matt Taylor’s Vision and the Rise of Tracksmith
Unlike basketball, football, soccer, and tennis, each celebrated annually with show-out marquee events like the NBA Finals, the Super Bowl, domestic soccer league championships, and Wimbledon, running ...
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Succession Wars: Sibling rivalry that led to the birth of Adidas and Puma
In 2009, more than 60 years after the split, Adidas and Puma employees played a friendly football match to signify a truce ...
Neither Nike nor Adidas: Simone Biles, Stephen Curry and other athletes who have shunned the major brands
Many sporting icons have moved away from these two reigning companies to become the figures of lesser-known companies.. For many years in the world of sport, Nike and Adidas have had a duopoly as the ...