Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Ahead of the Los Angeles Lakers season opener against the Minnesota Timberwolves, Nike delivered a powerful message from ...

Nike and LeBron dropped some subtile hints during their unveiling of the Nike LeBron 22. Check our Sneakers news for more ...

UPDATE (07/25): Ahead of tomorrow's opening ceremony for the Paris Olympics, James has been spotted wearing a patriotic ...

Los Angeles Lakers All-Star combo forward LeBron James is making NBA history this season, as he's the first player ever to play alongside his son, L.A. rookie g ...

The video – posted by LeBron on Twitter – starts off with the GOAT (argue with a wall) pouring cereal into the sunroof of a ...

LeBron James’ new Nike sneaker is called the LeBron 22, and it’s set to be released to the general public on November 1st.

As LeBron James closed in on the NBA’s all-time scoring record last year, Nike wanted a pair of one-of-a-kind sneakers made to commemorate the achievement. The high-profile job didn’t go to an ...

The Lakers forward used his Instagram story to preview a player-exclusive colorway of the Nike LeBron 21 that showed love to Sanders and the Ohio State Buckeyes. LeBron James previews a new ...

MANILA, Philippines -- Entering his 22nd year in the NBA, LeBron James will be debuting a new ... the new NBA season tips off. According to Nike, the new LeBron XXII is “crafted to enhance ...

Los Angeles Lakers forward LeBron James is entering the 22nd season of ... In an Instagram post from Bleacher Report Kicks, it was announced that Nike will be releasing Diana Taurasi's Nike ...