A new TikTok trend is taking over social media: brands sharing videos where the marketing scripts are written by Gen-Z.

Generation Alpha includes those born from around 2010 onward. Generation Alpha, the youngest generation, born between 2010 ...

By now, you may have seen one of the 4,000-plus TikToks with the hashtag #genzmarketing, where a business or institution ...

No, IMO, Mr. Updike would not understand Gen Z’s writing style. Nor would Roland Delicio, my New Dorp High School English ...

Since then, the trend has gained widespread popularity, leading to a surge of creative and funny Gen Z email sign-offs adopted in workplaces worldwide. Here is a collection of humorous ...

Do the Royal Armouries really have "rizz"? Gen Z slang has infiltrated marketing speak, and not necessarily in a good way.

Recent media reduces a generation to shallow stereotypes while dodging the deeper issues of modern life. When you think of ...

So they’re ditching clubbing in favour of macrame nights? What’s with the ‘grannification’ of this year’s university intake, ...

Tennessean music writer Audrey Gibbs drags columnist Brad Schmitt along to watch Aussie cowboys dance around and rip off ...

"Gen Z is in this massive cycle of seeing these experts ... are all pro Kamala Harris, which is really funny. They kind of picked the wrong time to pull their biggest gun to get her endorsement ...

"In a law office setting, effective communication across generational lines is vital for enhancing teamwork that ultimately ...