But Lydia Ko wasn't able to do it alone. The athlete, through her skills and display of golf, has raked in many supporters in ...

EA Sports has announced a continuation of its partnership with Uber Eats for a second year, which will see Uber Eats and Uber ...

Steve Price is a reporter covering world soccer and soccer finance. Getting sponsors is not easy, getting the right sponsors is even tougher. Just ask Premier League clubs — despite initiatives ...

Pegula signed a racquet sponsorship deal with Yonex, and currently uses the Yonex Ezone 98 racquet. Ready Nutrition is a sports nutrition company that offers products like protein water ...

"There appears to be a disconnect between the perception and reality of employee retirement readiness among plan sponsors," said Dalton Gustafson, Head of Intermediary Investment Client Group at ...

TikTok is now an official partner of the Capitals with numerous branding and sponsorship opportunities set to begin in the 2024-25 season. Most notably, TikTok’s logo will be featured on ...

The private organizers in charge of the 2028 Los Angeles Olympics and Paralympics announced a new corporate partnership Thursday, the latest in a string of deals that will help pay the tab for ...

No other program has partnered with a cannabis company, which makes this a unique sponsorship deal for the Trojans. Cookies will partner with the football team, as well as the men's and women's ...

French luxury giant LVMH has struck a 10-year sponsorship deal with Formula 1, covering its Louis Vuitton, Moet Hennessy and TAG Heuer brands and replacing long-time sponsor Rolex, the company ...

NEW DELHI, Sept 7 (Reuters) - Better marketing for the Asian Games and getting more sponsors on board will be high on the agenda when Randhir Singh takes over as president of the Olympic Council ...

Toyota, Panasonic and Bridgestone are among 15 of the so-called TOP Olympic sponsors and 15 paid a total of more than $2 billion to the International Olympic Committee in the last four-year ...

TOKYO, Sept 26 (Reuters) - Toyota Motor (7203.T), opens new tab Chairman Akio Toyoda confirmed on Thursday the company will not renew its 10-year contract as a top sponsor for the Olympics and ...