Understanding the immense influence of branding in today''s market is crucial for businesses of all sizes. From establishing ...

Brands can use customisation to highlight their identity, deliver shareable unboxing experiences, and foster customer loyalty.

In the competitive world of luxury skincare, standing out is about more than just what’s inside the bottle. The right ...

Sustainable marketing, when done effectively, not only helps the planet but can also boost a brand’s image and foster ...

A rush of Instagram-approved products have flooded the NRT market over the last few years. They have a new audience in mind: ...

Twang Partners LLC, a Latino-founded company, adds three new products to its portfolio: Chili Lime Beer Salt, Tangy Tamarind ...

Inspired by its island home, Highland Park has reimagined the packaging of its single malts through a contemporary color ...

The Home Depot reports the complete elimination of EPS and PVC from its new private-brand packaging and plans to achieve 100% ...

Hawke Media, a leading performance marketing agency, has announced its acquisition of Super Top Secret (STS), a creative ...

Bath and Body Works has issued an apology after going viral online for candle packaging that resembled Ku Klux Klan […] ...

Arnold introduced BossUp’s color changing lip oil as part of a Valentine collection of glosses in February 2023. She then ...

Highland Park has undergone a brand refresh to place greater emphasis on its Orkney roots. The reimagined packaging for ...