Social Samosa
WEB3 days ago · By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
Industry Updates - Social Samosa
WEB3 days ago · Shrachi Sports & OnTrack partner to develop sports infrastructure & media monetisation. This collaboration aims to change Indian sports by combining Shrachi’s infrastructure with ODE’s media asset management and monetisation strategies. The goal is to enhance the nation’s sports infrastructure. …
Reverse Selfie: Dove highlights how digital distortion impacts the …
WEBApr 22, 2021 · This is something Dove has tried to address in their new campaign created by Ogilvy — Reverse Selfie. According to research carried out by Dove surveying 556 girls between the ages of 10-17, 80% of girls said they had already applied a filter or used a retouching app to change the way they look in their photos by age 13. 77% had tried to ...
#SocialThrowback2020: A scroll through key Instagram updates in …
WEBDec 15, 2020 · October 2020. New updates for Live videos are introduced. Instagram integration with Messenger is rolled out in India. Features and AR filters are launched for Durga Pujo 2020. Messenger API support for Instagram businesses is introduced. Instagram announces intent to crack down on influencers engaging in hidden advertising.
Case Study: How adidas reached 7.6 mn users through
WEBAug 23, 2021 · The #OpenForum campaign was launched by adidas Originals with a creative strategy undertaken with creators on Instagram to lead the campaign narrative through content that was pushed on Instagram Reels, driving popular appeal, visibility, and recall for the newly launched sneaker styles. The …
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 · Lux - The Global Brand. History states that Lux soap started as ‘Sunlight Flake’, laundry soap in 1899 produced by then, Lever Brothers, now known as Unilever. The name was changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury.”. It was launched in the United States in 1925 and in the United ...
PSA campaigns that helped humanity through difficult times
WEBFeb 22, 2021 · PSA campaigns have somewhat formed the structure of advertising to become the backbone of the industry. These campaigns not only deliver a message in public interest but also help in changing public attitudes and behaviour towards a social issue, bringing about a difference on the ground level. The Pulse Polio campaign by the government of ...
[Download] Social Media Calendar 2022 by Social Samosa
WEBJan 2, 2022 · The free downloadable Social Media Calendar 2022 includes holidays, celebrity birthdays, and all days that stir conversations on social networks that brands can be a part of. With a content bank planned ahead, put your best foot forward and avoid the last-minute hassle when these occasions are trending on …
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - …
Brand Saga: Making Nirma 'Sabki Pasand' - SocialSamosa
WEBMar 4, 2020 · The 60s and 70s saw an emergence of premium detergent brands primarily by MNCs. To battle, the competition Karsanbhai collaborated with Purnima Advertising Agency in 1982 and weaved a TV commercial that went onto becoming ‘Sabki Pasand’. The commercial focused on the quality of the Nirma Washing Powder, a …